As I’m writing this I’m 10,000 feet in the air traveling to the Ritz Carlton in Half Moon Bay. I hear the Ritz is one of the nicest hotels in California. We’ll see. A friend of mine is getting married there and since I’m in the wedding, I figured I’d give the place a shot. When I travel, I usually like to stay at a place off the beaten path. A place that doesn’t appear on a general Google search like “half moon bay hotels”, but rather, a place that appears on a very specific Google search of mine like, “half moon bay room coastal view free coffee.” (Postscript: The Ritz was amazing. Click here for a picture of the view from the room.) My search is an example of a long tail seo keyword search. The results are from places who have optimized their sites for people like me who want to sip free coffee while waking up to a coastal view. These optimized websites are the places that will usually get my reservation.
A few reasons why we love long tail SEO keywords :
- Long tail search terms are easier to rank for because there is less competition
- Long tail search terms convert better they are so specific
- Long tail search terms help sites eventually rank for the general terms
There’s a few effective ways to conduct long tail SEO keyword research. Anyone can do it. It’s just a matter of knowing what to look for, creating a content development plan, and executing the plan.
Clients usually hire us because they don’t want to spend hours pouring over Google Webmaster Tools search queries and Google AdWords historical reports. They also don’t want to spend hours playing around with the Google AdWords keyword tool and going through different keywords to develop a content plan.
They rather pay us to deliver them a report showing them exactly terms to target, and what content to create.