Why do you need a social media strategy?
We’ve seen it happen countless times. One department in a company decides to experiment with social media, then another team jumps in, followed by another. Each group means well, but without a unified strategy, the brand’s message splinters in different directions. The result? Mixed messaging, wasted effort, and in some cases—embarrassing mistakes.
Just Google “social media fails by companies” and you’ll see entire lists of brands that jumped on the wrong trend, used a controversial hashtag, or posted the right message at the wrong time. That’s not where you want your business to end up.
A clear, measurable social media strategy keeps your messaging consistent, your campaigns professional, and your audience engaged. It gives every post, ad, and response a purpose—while protecting your brand reputation. That’s where we come in.
How Our Social Media Strategy Services Work
We take a comprehensive, research-driven approach to build a strategy that aligns with your business goals. Our process includes:
Auditing your current social media presence
What’s working, what’s not, and what needs fixing
Analyzing competitor strategies
See how your rivals engage their audience and where you can outperform them
Delivering a complete roadmap
A custom strategy document and presentation with actionable steps for growth
What We Review in a Social Media Audit
To build a strategy that works, we go far beyond surface-level insights. Our audits cover:
Audience & Customers
Platform Selection
Content Topics & Themes
Editorial Calendar
Website & Email Integration
Employee & Customer Participation
Contests & Promotions
Paid Social Advertising
Metrics & Goals
This structured yet flexible framework has delivered powerful results for organizations of all sizes—from a nationwide retail franchise to the largest public university in the U.S., as well as countless small businesses.
The Value of a Strong Social Media Strategy
With the right strategy in place, you can: